Amazon’s rival Walmart, which presently gives pharmacy companies, additionally has a storefront for HSA and FSA merchandise.
The corporate additionally acquired an web pharmacy firm, PillPack, in the summertime of 2018, signaling an curiosity in including prescription medicines to its market. It now has a pacesetter for that pharmacy enterprise, a veteran who helped construct Amazon’s Kindle self-publishing platform. However PillPack, which primarily serves older clients who take a number of medicines, hasn’t been absolutely built-in into Amazon and nonetheless operates independently.
Prescribed drugs is a notoriously difficult product to supply, given the advanced internet of intermediaries that sit between the drug producer and the pharmacy. To promote prescription medicines, Amazon might want to work with middlemen, often called pharmacy advantages managers, in an effort to take a buyer’s insurance coverage.
Some well being consultants counsel that the transfer into including HSA and FSA playing cards is a great technique for Amazon to be taught extra about folks’s spending on well being.
“It is a again finish method for Amazon to find out about client buying habits of well being care services and products, because it strikes extra deeply into the house,” stated Michael Yang, a health-tech investor with Omers Ventures.