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Netflix says 45 million accounts watched Bird Box in film’s first week

Netflix says 45 million accounts watched Bird Box in film’s first week

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Netflix Co-founder, Chairman & CEO Reed Hastings attends Q&A during Transatlantic Forum as part of Series Mania Lille Hauts de France festival on May 3, 2018 in Lille, France.

Sylvain Lefevre | Getty Photographs

Netflix Co-founder, Chairman & CEO Reed Hastings attends Q&A throughout Transatlantic Discussion board as a part of Sequence Mania Lille Hauts de France pageant on Could three, 2018 in Lille, France.

Netflix stated Friday its newest authentic movie Chook Field has been considered by greater than 45 million accounts — or virtually a 3rd of its world subscriber base — in simply the primary week.

@NetflixFilm: Took off my blindfold this morning to find that 45,037,125 Netflix accounts have already watched Chook Field — greatest first 7 days ever for a Netflix movie!

The sci-fi thriller stars Sandra Bullock having survived a mysterious apocalypse together with her two kids. They journey to hunt a brand new starting, blindfolded, to keep away from the identical destiny as many of the inhabitants.

The variety of particular person viewers who’ve watched Chook Field may simply be larger than 45 million, with a number of profiles per account and the excessive prevalence of account sharing.

Netflix has historically been tight-lipped about viewership stats, however Chook Field’s first week places the movie in the identical neighborhood because the lifetime theater ticket gross sales of some Harry Potter motion pictures, The Fugitive and Frozen, in response to knowledge from IMBb.

After all, there is a decrease barrier to viewership when the movie is out there as a part of a subscription and on a viewer’s laptop computer display. However even when it comes to Netflix’s base, Chook Field has carved out a formidable viewers.

For the third quarter of 2018, the corporate reported 58 million home subscribers and one other 79 million internationally.

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