Campari, Italy’s iconic red apéritif, and Imbibe Magazine continue to partner together for the 8th year running to lead the charge on Negroni Week, an international charity initiative which celebrates the over 100 year old Negroni Cocktail.
Each year, bartenders join forces to raise money for charity during Negroni Week, but this year we’re giving back to them. With the pandemic’s global spread resulting in bar and restaurant closures, hospitality worker layoffs and countries implementing different guidelines for reopening, Negroni Week has shifted focus, supporting the industry that has made such a difference through this initiative over the years and that so far has raised almost $3 million dollars in charitable donations in over 70 countries.
Charitable efforts for Negroni Week 2020 will be concentrated on raising funds to support the industry directly, with donations going to hospitality charities via the Negroni Week Website. Donors can choose to support international charities, or give back closer to home with the Canadian Bartenders Benevolent Fund, a national charity born in response to the pandemic that provides funding to bartenders who have fallen under serious financial hardship. Donations kicked off September 1st and are encouraged throughout the whole month.
Canadians will also be supporting the industry when purchasing a bottle of Campari or sharing their Negroni experience on social media. Campari Group will be donating $1 to the Bartender Benevolent Fund for every bottle purchased in British Columbia, Alberta, Saskatchewan (Sobey’s and Willow Park), Manitoba, Ontario, Quebec and Nova Scotia. As well, they will be donating $1 for every original Negroni photo posted on Instagram withthe hashtag #NegroniWeekCA2020.
Marco Cavagnera, Global Channel and Customer Marketing Senior Director, commented, “this year took an unexpected turn for us all. One industry close to our hearts that has been significantly affected is hospitality, so it felt fitting that we use the ever-growing reputation and influence that Negroni Week has gathered over the years to help support those that have given so much in the past. Our partnership with Imbibe is as strong as ever and we want to continue to support those in need where we can – We hope that many will join us in celebrating this year, as safely as possible.”
HOW TO CELEBRATE NEGRONI WEEK 2020 IN CANADA
Across Canada and throughout Negroni Week all events will live digitally, in both English and French. Canadians can sit back and sip their homemade Negroni attending live Zoom sessions and learn about the art of aperitivos with celebrity chef Rob Gentile, Top Chef Canada judge Mijune Pak and Bar George’s Chef Exécutif Kevin Ramasawm all while learning how to craft the perfect classic Negroni and Negroni riffs from Canada’s top bartenders.
Bartenders and bar owners can also take part with a session crafted specifically for the industry hosted by the number one ranked World’s Best Bar, Dante NYC, which will kick off the week on September 14th.
To learn more and register visit: negroniweek.eventbritestudio.com
Negroni lovers interested in making the iconic cocktail at home can win 1 of 5 Negroni kits with giveaways hosted by Canadian influencers across Canada. The giveaways and rules to enter will be posted on each influencer’s Instagram on September 14th.
There are so many ways Canadians can celebrate Negroni Week and give back!
CAMPARI, THE RED HEART OF THE NEGRONI
Now a globally beloved contemporary classic, the Negroni cocktail has been voted as the second most popular cocktail in the world1and is listed as one of the main ingredients in the prestigious IBA Official Drink List2.
● 1 oz. Campari
● 1oz. Sweet Red Vermouth (Campari recommends Cinzano Rosso)
● 1 oz. Gin (Campari recommends BULLDOG Gin)
1 Drink International, 2018 http://drinksint.com/news/fullstory.php/aid/7543/The_World_92s_Best-Selling_Classic_Cocktails_2018.html? current_page=5
● Pour all ingredients directly into a low tumbler filled with ice
● Stir gently
● Garnish with an orange slice
Why not say ‘cheers to charity’ and experience cocktail creations at home this year.
For more information about what’s happening during Negroni Week 2020 http://www.negroniweek.com and negroniweek.eventbritestudio.com and follow #NegroniWeek #Negroni #Campari #Imbibe #NegroniWeekCA2020 on @Campari_Canada on Twitter and @CampariCanada on Instagramand Facebook.