Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!

The Strange Science of the Impossible Burger | WIRED

The Strange Science of the Impossible Burger | WIRED

 Clear Time Media is an ADS-FREE platform. NO registration needed

It’s called the Impossible Burger and it looks, feels, tastes and smells like ground beef, even though it’s made entirely of plants. It’s all thanks to science and genetically engineered yeast. WIRED explores how close it comes to the real thing and if it’s 100% safe.

The story of the fake meat on a mission to change the world with one part soy plant, one part genetically engineered yeast—and one part activism. Ingredients include wheat protein, to give the burger that firmness and chew. And potato protein, which allows the burger to hold water and transition from a softer state to a more solid state during cooking.

Still haven’t subscribed to WIRED on YouTube? ►►

Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV. Here you can find your favorite WIRED shows and new episodes of our latest hit series Masterminds.

WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.

The Strange Science of the Impossible Burger | WIRED



  • Gianmarco Venditti on May 12, 2019

    Meat and beef FOREVER!

  • Greg Simmons on May 12, 2019

    Soylent Green is people!

  • BartitsuSociety on May 12, 2019

    Tried one of these and a "Beyond Burger" – both delicious. I'll go full veggie as soon as the price/availability gets closer to regular meat.

  • Semmelein on May 12, 2019

    The Beyond Meat Burger is already super good – can't wait to try this one! 😍

  • T H on May 12, 2019

    happy to switch to the product as long as you hire the farmers who lose their jobs due to it

  • Han Bulban on May 12, 2019

    Problem is soy is extremely unhealthy and these burgers are severely processed with tons of added artificial chemicals not healthily at all!!

  • PeacesOfNiecy on May 12, 2019

    "Aint got that heme" lol #science

  • Seventh Trumpet Tattoos on May 12, 2019

    15 years later… if you ever ate one of those real tasting fake burgers and your eyes are falling out, you may be eligible for a settlement for your suffering…

  • Charlie Zhear on May 12, 2019

    Wow almost 2 years ago and now the average person has started to hear and talk about it!

  • laggardly on May 12, 2019

    These plastic burgers are disgusting. The aftertaste is enough to gag a maggot and that aftertaste goes on for hours……BLEEETCH !

  • Kyle D on May 12, 2019

    In a time where everyone cares about gmo’s and organic food, the same people are applauding this garbage.

    Logic is fleeting.

  • Dreamysunshine on May 12, 2019

    It should be that it's for everyone… Vegans and vegetarians are the first ones to support meat substitutes… Meat eaters are the last ones to want to try it… Yes it helps that it's similar to be able to convince them to switch over to actually want to become and stay vegan or vegetarian… But I guess that's just my opinion lol

  • Jason PErnst on May 12, 2019

    that bun looks horrible dry and stale. the rest however!

  • eastcoast on May 12, 2019

    I've eaten one of these and it tasted exactly like meat, a very weird (but delicious) experience after not eating meat for so long

  • gjl on May 12, 2019

    I'll stick to the real thing

  • DAVID WISSMAN on May 12, 2019

    If you like impossible burgers I hope you like Burger King, Red Robin, or Qdoba because that's all these pricks will sell to now.

  • Caroline Rodda on May 12, 2019

    it make my schtummy hurt tho

  • Blade Daywalker on May 12, 2019

    Soy blood aka plastic

  • Cid Sapient on May 12, 2019

    men shouldnt eat soy on a regular basis
    foods high in isoflavones promote estrogen production and lower testosterone production

  • John Dodd on May 12, 2019


  • Tyrone Cotman on May 12, 2019

    The Best Hamburger I have ever tasted and it’s not meat ! Yeah impossible but I’m impressed and I’m happy to become a vegetarian going on one year , this Burger is a game changer and I predict the sales will be as good as Apple and Tesla perhaps combined .. It will be addicting to both meat and non meat lovers . I love The Impossible Burger !

  • outerrealm on May 12, 2019

    can they make human blood?

  • outerrealm on May 12, 2019

    I just had to get up and cook a ground sirloin cheddar burger

  • mchilds83 on May 12, 2019

    Make the patty zero-carb and find an alternative to soy and I'll try it.

  • SBha30 on May 12, 2019

    I had the Impossible version 1.0 at a restaurant and it had a weird cardboard initial taste.

  • 6vvvvvv6vvvvvv on May 12, 2019

    I've eaten both whoppers. The impossible is better than the regular. A bit thicker as well.Smoother more consistent texture. Because of the price difference, I'm certain that unscrupulous vendors are switching the two and pocketing the 3 to 4 dollar difference. The other day I bought the impossible that had gristle as well as bone and that just shouldn't be. I wonder if that's actionable?

  • Quinlan on May 12, 2019

    Just because some chef said years ago that steak should be bloody now every body thinks all meat should be bloody… Eating raw meat is not good for you

  • Noah on May 12, 2019

    I wanted to like the burger. The flavor is kind of nutty though, and I had a stomachache for about 2 hours after eating it.

  • Google Reviewer on May 12, 2019

    Frankenstein food. GM is bad.

  • Eric Goodell on May 12, 2019

    I like my burgers cooked a little more than that, even though it is plant-based.

  • Anonymous Hip-Hop on May 12, 2019

    This is what it's come to… food made in a lab

  • OMG KPOP on May 12, 2019

    what makes the heme red exactly?

  • Duple Ganger on May 12, 2019

    Aren’t vegans against artificial meat?

  • Chakra #5 on May 12, 2019

    No thanks.

  • Joe Boike on May 12, 2019

    Super disappointed it contains genetically modified ingredients.

  • JVIPER88 on May 12, 2019

    I'm curious to try this thing, but I'm skeptical that any meat-eater would eat this thing and not be able to tell that it isn't meat. Perhaps its a suitable substitute for vegetarians that still want to pretend like they can have a burger.

  • Sara L on May 12, 2019

    I had it at Burger King, I couldn't tell the difference!

  • Swinging The Hammer on May 12, 2019

    Love it! Love the future! Oil companies will go bankrupt, thanks to green energy and plant based plastics, and now the meat industry will too thanks to plants! Vunderbar.

  • Carrot Lover on May 12, 2019

    Not Gluten or Soy Free…..Beyond Burgers are, maybe they don’t bleed but more people can eat them.

  • youtubeuser on May 12, 2019

    Here's a YouTube User tip: When promoting a product, include video of people liking your product. That chef didn't exactly give the burger a good review. Surely they could have filmed someone saying Mmmmm! Now that's a burger.

  • Review master on May 12, 2019

    The first girl gave me a headache and pissed me off. For no reason.