The Strange Science of the Impossible Burger | WIRED

The Strange Science of the Impossible Burger | WIRED



It’s called the Impossible Burger and it looks, feels, tastes and smells like ground beef, even though it’s made entirely of plants. It’s all thanks to science and genetically engineered yeast. WIRED explores how close it comes to the real thing and if it’s 100% safe.

The story of the fake meat on a mission to change the world with one part soy plant, one part genetically engineered yeast—and one part activism. Ingredients include wheat protein, to give the burger that firmness and chew. And potato protein, which allows the burger to hold water and transition from a softer state to a more solid state during cooking.

Still haven’t subscribed to WIRED on YouTube? ►►

Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV. Here you can find your favorite WIRED shows and new episodes of our latest hit series Masterminds.

ABOUT WIRED
WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.

The Strange Science of the Impossible Burger | WIRED

source

About The Author

CTM MAGAZINE

36 Comments

  • bleb M on February 14, 2020

    that burger has wayyy too much bun to meat ratio

  • Wesley P on February 14, 2020

    but ….. yeast is meat. just not intelligent meat.

  • Samuel Friden on February 14, 2020

    Soy-Boys will replace men.

  • salm on February 14, 2020

    it's called impossible because it's impossible to finish eating it

  • Dajilus on February 14, 2020

    Love the idea and I've had one. They're amazing! But what happens when people start realizing the chemical factory they're putting in their bodies. This is about as synthetic as food can get. Impossible burger has even said it's not healthier, just better for the environment.

  • Jip Jackson on February 14, 2020

    Is there a real reason the "scientists" are wearing safety glasses? They're making veggi burgers ffs. Can we get a grip already.

  • Jenny Shroufe on February 14, 2020

    Ok. I was never going to try it……but then Denny's sent me an email for a free one with drink purchase. I'm sitting here with my 8 year old and she had no clue I was slipping her the beyond bullsh*t.

    Her first bite- spit out on the plate. When I asked why, she said "I don't know, it just doesn't taste good". She stared at it- confused- then took another bite.

    She looks at me and says "I don't know why, but it doesn't taste like their normal sausage". I said "burger?" She said "oh yeah- that's what I meant. It just tastes gross.".

    When I told the waitress that I hadn't told her what she was getting, she looks at me and says "What did you give me me? Did you give me vegetables? Is there vegetables in this burger?". That's when I had to explain that it's an impossible burger. She shoved it aside and then asked for my fried brussel sprouts- and she doesn't like brussel sprouts. Today she did. She finally is eating real vegetables because at least she knew what she was getting- and it tasted better than that beyond bullsh*t".

    My experiment was so worth it, but your paying people to chew that sh*t on TV and say it tastes like real meat- definitely wasn't.

  • Darryl Evans on February 14, 2020

    Where do they get the color?? artificial preservatives cancer in a micro scales.

  • Anwaar Ibrahim on February 14, 2020

    I wonder if this will inevitably become cheeper than real meat and then real meat will become a luxury food?

  • Gail Deshawnda on February 14, 2020

    I don't want to eat science, I want to eat meat.

  • Hesus Dela Cruz on February 14, 2020

    How would anti-GMO suckers feel if they find out?

  • TheCompleteGuitarist on February 14, 2020

    Not food. Don't eat it.

  • James Murphy on February 14, 2020

    Why not encourage a balance diet a little less meat with more vegetables and fruits !
    This is not the way
    Wasted science
    Just grow meat in labs

  • Abu Talha on February 14, 2020

    Why don’t you just eat meat ??‍♂️??‍♂️

  • Dead Bird on February 14, 2020

    18 million times more estrogen than a whopper. SoyBoy burger!

  • Custodian Draws on February 14, 2020

    I’ve had it and honestly thought they got my order wrong. It tasted SO much like a regular burger.

  • Orbiting Esau on February 14, 2020

    Impossible is building an army of soyboys

  • DonLKroisn on February 14, 2020

    I lost it at "The future of food looks like this"

  • RockTheSix on February 14, 2020

    I had BK's impossible Whopper. Honestly, i could not tell the difference. I will buy it again.

  • L_C on February 14, 2020

    Hey Wired, thank you for your efforts to normalize this chemical GMO nightmare.

  • mariegio12 on February 14, 2020

    It's pea not soy protein.

  • TheAirforce141 on February 14, 2020

    So is it safe to eat raw?

  • Oz_Tee X23 on February 14, 2020

    Just had one it was really good actually

  • gibby jones on February 14, 2020

    if you eat at burger king, you already don't care about your health / what you eat.

  • boigamer543 MC on February 14, 2020

    Actually this isn’t true, these guys are just tricking vegans and vegetarians into eating meat

  • Trusek on February 14, 2020

    No thanks, I prefer real meat

  • Leroy Lee on February 14, 2020

    the future is still gonna be beef, but beef made in a lab.

  • Melanie Pearson on February 14, 2020

    that burger is not cooked properly, of course it will be juicy, its still "bloody" eww

  • Lester Lasa on February 14, 2020

    I'm vegan and seldom eat impossible meat

  • Mr. Erizo on February 14, 2020

    We have enough Soy boys already, didn't we?

  • Lil Red Riding Hoood on February 14, 2020

    ITS JUST TO SPOOKY I SAW THE IT ON TV THEN WANTED TO TRY IT BUT THEN THOUGHT NAH I DONT KNOW WHAT ITS REALLY MADE OUT OF AND THEN I WAS LIKE IF IT TASTES LIKE A REGULAR BURGER THEN HOW COULD I EVEN TELL THE DIFFERENCE WHAT IF THEY GIVE ME A FACTORY MADE MEAT INSTEAD OF THE REAL MEAT. IM TOTALLY TURNED OFF OF BURGERS NOW YOU RUINED EVERYTHING THANKS A LOT JUST BEING SARCASTIC YOU RUINED EVERYTHING!!!

  • NouDeusX on February 14, 2020

    Mmnmmm estrogen.

  • Caio Perdigão on February 14, 2020

    Yea I'm sticking to real meat

  • Pixel Fuze on February 14, 2020

    I'm not eating something remotely related to pink slime

  • Murkwood on February 14, 2020

    Eat the poison, person of non hebrew background.

US health officials to check patients with flu symptoms for coronavirusHomemade Plait (braided) Bread.
error: